Behind every successful brand sits a unique set of skills, talent and insight that lies at the heart of commercial success. Setting trends and understanding patterns of buying behavior, knowledgeable Buyers are an essential cog in any business. With a direct impact on sales, retailers rely on their Buying team to keep ranges current and maintain unrivalled relationships with suppliers in the UK and beyond.
Launching in August 2018 after 15 years of buying experience in-house with national retailers, Suzanne Chapman Consultancy is delighted to now be able to offer the chance for brands and retailers, both large and small direct access to this unprecedented skill set.
In a world where independent businesses are flourishing thanks to the rise of the online and social media marketplace, standing out from the crowd with ranges that will encourage consumer purchase is more important now than ever before.
Launching with one goal in mind – to add commercial value to businesses by sourcing and delivering a range of products to help drive sales – the opportunity to work with a leading retail buyer on specific projects is a service which is certain to excite many brands and retailers.
Based in Edinburgh, Suzanne is looking forward to working with a range of businesses in her new role, commenting – “Not all businesses want or require a full-time in-house buyer. This service means that retailers can tailor projects to provide as much or as little support in the buying process that is needed, whether it is sourcing and developing, buying and sales or negotiating – or the complete package. Having established a strong base of supplier contacts both in the UK and around the world, I’m looking forward to combining my two passions – people and product – to help support the commercial growth of the retail industry.”
Suzanne’s consultancy is a distinctive service that not only covers the initial sourcing of commercial ranges, but the negotiating and route to market solutions that many retailers can find daunting and challenging. Her wealth of knowledge means she can help and advise on merchandising in store, customer offers and promotions, as well as building relationships with suppliers; all to ensure brands can develop long-lasting relationships that are built on the value of treating others how you want to be treated.
For Suzanne, establishing who your customer is and what they want to buy, is the key to building a relationship with them. Her ethos is simple, putting the customer at the heart of everything, and believes that this is the key to the success of any retailer.
In addition to Buying Consultancy, Suzanne is delighted to also be able to offer a website building service as part of the wider offering, an essential tool for any brand or retailer, looking to broaden their customer base.
Set to shake up the Buying industry, if you want to find out more about the services offered, Suzanne’s experience or how she can help you to elevate the commercial success of your business, visit www.suzannechapman.co.uk.