When it comes to festive decorations, specialist retailers have four big trend worlds at their disposal for the 2019/20 season: tender festivities, essential ceremonies, sweet traditions and luminous celebrations. But how can the Christmasworld trends be applied to festivals and seasons in concrete terms? Designer Claudia Herke from Stilbüro bora.herke.palmisano gives tips on the trends and shop design.
In the autumn, decorations reflecting the Christmasworld trend ‘essential ceremonies’ are what’s needed. As in the natural world, calm and cool colours come together here with warm, baked colours and matcha green. With festive decoration, retail shops can put the focus on craftsmanship and nature and display unaffected decorations for everyday moments of enjoyment. “Naturalness and modernity, combined with rough and rustic aspects, are the distinguishing features of ‘essential ceremonies’. In general, the look is handcrafted, natural and authentic – it’s my absolute favourite for autumnal shop decorations”, says designer Claudia Herke.
This reduced style, with a modern accent, can be very well conveyed with dried flowers and slender tied wreaths, which can be woven onto bamboo rings, for example. “Wreathes are not only suited to the Christmas period: they can also be viewed in an autumnal setting. They are equally well suited as photo motifs for the background to your window decorations. This works best with an elegant black and white look. Or you can play with different sizes of wreaths suspended freely”, as trend expert Herke suggests. Alternatively, the look can also be highlighted with pine cones and sprigs, acorns, larch twigs and grasses.
“Combine twigs with dried leaves and eucalyptus leaf garlands. You can also make these yourself, by carefully interweaving fresh eucalyptus leaves”, Herke adds. Rough and coarsely hewn wooden blocks are very suitable for displaying the products. When stacked they also enhance the natural character of this theme, and veneered wooden cubes complete the setting. In this way, the motifs of this style world can be perfectly displayed, drawing customers’ eyes to its very essence.
Stilbüro bora.herke.palmisano, on behalf of Messe Frankfurt, was once again responsible for the prestigious trend show at Christmasworld 2019. To put this together, they filter out current trends from society, fashion, architecture and design and apply them to upcoming colours, shapes and materials in festive decorations. With the new products from the Christmasworld exhibitors, the trend show offered retailers an abundant ‘decorative portfolio’, from which they will be able to draw for the whole year.